Product Manager

Digital Transformation & Customer Experience

Aline Santos is a Product Manager with over 8 years of experience driving digital product strategy and delivery across retail, banking, and startup ecosystems.

She has a strong foundation as a Product Owner and brings deep customer-centric experience design, cross-functional leadership, and end-to-end system integration.

Driven by solving complex challenges, she balances user needs and business outcomes through:

✓ Agile execution

✓ Data-informed roadmaps

✓ Measurable impact

Every product I build starts with a clear purpose and the belief that execution is a form of care.

Transforming complexity into clarity isn’t just strategy — it’s service.
From first paper prototypes to launch, I’m here to shape what comes next with intention and heart.

Recent Projects

  • B2B supplier portal for invoice submission, contract access, and document lifecycle traceability.

  • Complaint automation system integrating social, messaging, and legal channels for faster resolutions.

  • Conversational AI SaaS for online stores, enabling guided product selection and real-time support.

  • Online account opening solution built from scratch to enable online customer onboarding in banking.

Project Management Philosofy

Client-oriented

I combine structured interviews, live navigation sessions, and A/B testing to understand real user behavior, not assumptions.
Customer uccess joins us to co-create change management from the start.

Tech-savvy

Every technical decision is discussed with architects and tech leads.
I deep dive into systems to define precise requirements and explore viable development paths with the team.

Data-informed

Metrics shape my priorities—from usage analytics to message flows.
I balance quantitative data with user feedback to deliver value early and evolve smartly.

Business impact

I translate enterprise OKRs into actionable roadmaps and sprint deliverables.
Priorities are co-defined with stakeholders using MoSCoW or RICE, always ensuring compliance, accessibility, and GDPR alignment.

The essence of my journey

A path shaped by continuous learning, academic rigor, and hands-on experience across transformative projects.
From foundations in research to real-world innovation, those highlights reflect the growth and maturity that empower me to disruptive, human-centered technology.